Case study 09 / 15

ShopDot

A marketplace where pet professionals sell trusted brands from their own storefront

Pet marketplace
Product design

Overview

Project Task

ShopDot is a marketplace for the pet industry that connects pet brands with the professionals pet owners already trust, such as groomers and trainers. Brands list their products once, and pet professionals open a free branded storefront, recommend those products to their clients and earn commission on every sale. The goal of this project was to design the whole platform: the brand dashboard, the store designer for pet professionals and the shopping experience for pet owners.

Challenge

But here's where it got interesting

01
Three Audiences, One Platform
Brands, pet professionals and pet owners each needed their own experience, with different goals and levels of technical confidence, while still feeling like one ShopDot.
02
Catalogues at Scale
Brands manage large catalogues with variants, stock, pricing, commission and status, often synced from Shopify, so bulk actions and clear product states were essential.
03
Storefronts Without Developers
Groomers and trainers are not web designers. Setting up and running a store had to take minutes, with no technical skills needed.

Solution

Tackling the Challenge

We designed ShopDot around a shared design system, then shaped each part of the platform around the job its users came to do:

Process

APPROACH

01
A Dashboard That Points to the Next Action
The brand home leads with a performance snapshot and an Action Center for past-due orders, out-of-stock and unpublished products and promotions, so brands always know what needs attention.
02
Bulk Catalogue Management
The products table supports filtering, bulk status, animal type and category edits, Shopify sync, import and export, with clear Published, Draft, Unpublished and Disconnected states.
03
A Store Designer Anyone Can Use
Pet professionals edit their announcement bar, navigation, banner, featured collections, brands and products on a live preview, and check it on desktop, tablet and mobile before saving.
04
Growth Built In
A referral home gives brands a shareable link, QR code, printable flyers, social posts and a ready-to-use invite message to bring more pet professionals onto ShopDot.
05
Shopping Made for Pet Owners
The mobile store makes it quick to browse trending categories, deals and featured brands, then filter by animal and buy in a few taps.