Senior Product Designer · SaaS, AI & Fintech

For 15+ years I've partnered with founders, product and engineering teams to design B2B SaaS, fintech, AI and healthcare products — from discovery through production.

Trusted by product teams at

  • Siemens
  • Turntide
  • RedCloud
  • Manafa Capital
  • SellerLegend
  • Skipify
  • TrustChat
  • Shopdot
  • OneNine
  • IntelyCare
  • Oxygen8
  • Promescent
  • OCPUS
  • SADAD
  • MyCreditGuy
  • Arix Technologies
  • Kells
  • WeHelp
  • CareerGPT
  • EchoMAV
  • Pantrei
  • Buti Movement
  • Biohacking Bestie
  • Bersa
  • Birdy
  • Foomotion
  • Gooroo
  • Killing Time
  • Unlock Trade
  • Yuduyu

What I do

Where I'm strongest

  1. 01

    Complex B2B SaaS

    Multi-role workflows, information architecture and product strategy for enterprise tools teams rely on every day.

  2. 02

    Design systems

    Production-connected component libraries with tokens and accessibility built in — 50 to 100+ components, shipped.

  3. 03

    Data-heavy products

    Dashboards, analytics and real-time monitoring that turn dense data into decisions — from Amazon sellers to industrial IoT.

  4. 04

    AI products

    AI agent and assistant UX, plus AI-assisted design to move from problem to validated prototype faster.

Daily tools
  • Figma
  • FigJam
  • Framer
  • Webflow
  • Miro
  • Jira
  • Mixpanel
  • Hotjar
  • Cursor
  • Claude

About

15 years of designing for complexity

I specialise in information architecture, multi-role workflows and scalable design systems — the unglamorous structure that makes complex products feel simple. I work hands-on with founders, product managers and engineers, and use AI throughout my process to get from problem to validated product faster.

  1. 2023 — Now

    HiredSupport

    Lead Product Designer · California · Remote

    Leads design for TrustChat, a support platform used by 50K+ agents — live chat, AI agents, tickets and reporting.

  2. 2024 — 2026

    Shopdot

    Lead Product Designer · California · Remote

    Designed the end-to-end B2B commerce platform for an award-winning startup that raised $1.62M.

  3. 2022 — 2024

    OneNine

    Senior Product Designer · Nashville · Remote

    Designed 30+ eCommerce products and led CRO that raised checkout conversion by 18%.

  4. 2018 — 2022

    Punch Group

    Senior Product Designer · San Francisco Bay Area

    Led 12+ products across enterprise SaaS, fintech, healthcare and IoT — including RedCloud, Turntide and Skipify.

  5. 2010 — 2018

    Servup, Cactimedia, TBOS

    Product & UI/UX Designer · Pakistan · UAE · UK

    Built foundations in UX, layout systems and visual design across regions and industries.

Testimonials

A few words from people I've worked alongside

FAQ

Questions, answered

Something else on your mind? Get in touch

  1. I specialize in website design , e-commerce website design, SaaS product design,mobile app design but I'm open to discussing various projects. Feel free to reach out and we can explore how I can assist you.

  2. Provide details such as your project goals, timeline, and any specific preferences you may have. The more information you provide, the better I can understand your needs.

  3. Timelines depend on the scope and complexity of each project. During our initial discussion, we can assess your requirements and establish a realistic timeline that aligns with your goals.

  4. Pricing varies based on the project's scope and requirements. I offer customized quotes to ensure fairness and transparency. Let's discuss your project, and I'll provide a detailed estimate tailored to your needs.

  5. Certainly! I have a portfolio section on my website where you can view a selection of my past projects. If you have specific preferences or would like more details on a particular project, feel free to ask.

  6. I value collaboration and welcome your input throughout the creative process. We can discuss your level of involvement and find a balance that ensures your vision is brought to life.